Coconut Macaroon Assortments: How to Pick the Right Box for Your Taste

Quick answer

For a balanced sampler that pleases both plain and chocolate lovers, choose a mixed coconut macaroon assortment with both plain and chocolate-dipped cookies. If you're buying for someone who only likes chocolate, a box of chocolate-dipped coconut macaroons is the safer pick, while a plain-only assortment suits purists.

Coconut macaroons are a beloved treat, but choosing the right assortment can feel overwhelming. With options ranging from classic plain to chocolate-dipped, and boxes varying in size and presentation, it helps to think about who you're buying for and how the macaroons will be enjoyed.

This buying guide breaks down the key decisions—flavor, quantity, and packaging—so you can choose a coconut macaroon assortment that hits the spot every time, whether for yourself, a gift, or an event.

Decide on plain, chocolate-dipped, or a mix

The first big decision is flavor. Plain coconut macaroons are chewy, sweet, and coconut-forward—great for those who appreciate the coconut flavor without distractions. Chocolate-dipped coconut macaroons add a layer of rich cocoa that complements the coconut and offers a more indulgent taste.

If you're unsure of the recipient's preference, a mixed assortment is a smart choice. It covers both bases and lets each person pick their favorite. For a gift that travels well, consider boxes with individually wrapped macaroons, which also help maintain freshness if they aren't eaten right away.

• Plain: preferred by coconut purists
• Chocolate-dipped: appeals to chocolate lovers
• Mixed: safe for gifts and groups

Size matters: how many macaroons do you need?

Consider the occasion. A small box of six large macaroons is perfect for a personal treat or a hostess gift. A dozen macaroons can serve a small gathering or provide a nice sampling over a few days. For larger events or corporate gifting, you might need multiple boxes or a bulk option.

Quantity also affects price per macaroon, so larger assortments often offer better value. But remember, macaroons are best enjoyed fresh, so order only what you'll consume within a reasonable time unless you plan to share.

• 6-count: personal or hostess gift
• 12-count: small gathering or variety
• Multiple boxes: larger events or office gifts

Packaging and presentation

How the macaroons are packaged matters, especially if they're a gift. Some are packed in a clear box, which allows the recipient to see the treats right away. Others come in gift boxes that add a festive touch. Individually wrapped macaroons are a plus for hygiene and portion control, making them ideal for parties or office settings.

For a more substantial gourmet presentation, you might also consider a curated gift box that includes other baked goods like muffins or scones—a nice alternative if you're not set on a macaroon-only box.

• Clear boxes: show off the cookies
• Individually wrapped: convenient for sharing
• Gift boxes: add a special touch

Your decision rules for picking a macaroon box

• For the coconut purist: Choose a box of plain, undipped coconut macaroons to let the coconut shine. Look for a plain-only assortment.
• For the chocolate lover: Opt for chocolate-dipped coconut macaroons—the more chocolate the better. Select a chocolate-dipped-only box.
• For a mixed crowd: Go with a variety pack that includes both plain and chocolate-dipped macaroons. The Coconut & Chocolate assortment is a safe pick.
• For gifting on a smaller scale: A 6-count clear box feels personal and is easy to hand over without fuss. Choose a small, presentable box.

Product highlights to consider

• Coconut & Chocolate Coconut Macaroons: An assortment of 12 cookies includes plain and chocolate-dipped varieties, with each cookie individually wrapped—6 chocolate macaroons, 6 chocolate macaroons dipped in chocolate, 6 plain macaroons, and 6 plain macaroons dipped in chocolate. This box gives you the best of both worlds and is great for gifting because each macaroon stays fresh and is easy to share.
• Gourmet Coconut Macaroons Dipped in Chocolate: Six large gourmet coconut macaroons, fresh baked and half dipped in dark chocolate, packed in a clear gift box. If you want a smaller, premium gift that makes a visual impact, this box delivers with a clear presentation and a generous size.

Who each type fits best

Best for

• Sending a gift to someone who likes variety—pick a mixed assortment.
• Treating yourself if you enjoy both plain and chocolate—choose a mix.
• Gifting to a chocolate enthusiast—select a chocolate-dipped box.

Not for

• Strictly paleo or low-sugar diets—coconut macaroons typically contain added sugar.
• Very large events (25+ people)—a single 12-count box won't suffice; order multiple boxes or a bulk option.

Choosing the right coconut macaroon assortment comes down to knowing your audience and the occasion. A mixed box is the versatile choice, while a chocolate-dipped box is a surefire hit with chocolate fans. For a smaller touch, a beautifully packed six-count box does the job. Whichever you pick, you'll be giving a treat made with care and quality ingredients.